The recent Cisco GSX (Global Sales Experience) drew over 15,000 employees from almost 90 countires all over the world. Cisco created a totally integrated experiecne including a gaming environment leading up to the event and a global sales awards ceremony presented virtually by John Chambers. Combined with Cisco Live, and hundreds of smaller virtual events conducted during the year, Cisco has emerged as the world’s premier and most innovative virtual event organizer.
With companies like Cisco, HP, Procter & Gamble, Sony and others producing an increasing flow of private virtual events, traditional event organizers must assess how to participate in the phenonemon rather than be threatened by it.
Is the growth in private corporate virtual events a threat or opportunity for traditional event organizers? What do you think?