Archive for February, 2010

Virtual Events an $18B Market by 2015?

It was just a matter of time before someone fired up an atomic calcuator and prepared a forecast for the meteroric growth of the virtual event market. Enter …Market Research Media Ltd. and their recently published “Virtual Conference & Tradeshow Market Forecast 2010 – 2015”. I can’t say that I’m familiar with the company, but in any event, they are the only brave soul that has taken a shot at putting some dimension on this emerging market.

The report claims that the market doubled in size from 2008 to 2009 which is very believable. It then goes on to forecast a CAGR of 56% for the next 5 years through 2015. Now that’s growth! I wonder how they got at 56%? It sounds pretty official and precise doesn’t it? Not 55%, not 60%, but 56%.

Putting my Casio solar powered calculator in reverse, this means the Virtual Event market was roughly a $1B market in 2008 and a $2B market in 2009. I guess this begs the question of what is in the $2B? Is it fees paid to virtual event software platforms, is it sponsor / exhibit fees and paid registration fees paid to event organizers, is it the money invested by VC’s, or is it all of the above? If you decide to pay the $3,950 for the report will you let me know?

I know one group of people who will purchase and swear by the report, that’s the software platforms who will take this report to the bank and another round of VC money.

For more information on this interesting study visit http://tinyurl.com/yh86dza

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