000__MG_1271John Failla, CEO of Tesoro Events, has a wealth of management experience as both a Publisher and Event Organizer. John continues to explore, study, and evaluate emerging business to business media models with a focus on virtual events.

Prior to starting Tesoro Events in 2007, John spent six years as Group President at VNU (Nielsen) Exhibitions where he was responsible for trade shows, publications and online services. During his tenure at VNU, John was recognized for his entrepreneurial leadership and was responsible for the development and successful launch of numerous tradeshows and conferences.

Before entering the tradeshow business, John was President of the Retail Group of VNU Business Media and Vice President Retail Media at Bill Communications. While in these roles, John developed and spearheaded the successful launch of a series of trade shows under the “eRetailing” brand in North America and Europe.

Prior to joining Bill Communications, John spent fifteen years at Lebhar Friedman, Inc. where as Vice President Publisher of Discount Store News, he developed and launched the DSN Conference Group

John began his career in Procter & Gamble’s sales management program where he learned the fundamentals of consumer products marketing and sales management.

An authority on business media brand development and launching events, Failla has been a featured speaker at domestic and international conferences during the last ten years speaking on media brand development and launching events.

“Leveraging Virtual Events” – Folio Event Strategies, March 2009
“Innovations in Attendee Marketing” – ABM Events Summit, Feb 2009 “Unleashing the Power of Your Brand” – ABC Convention, Nov 1996
“The Face to Face Experience” – FIPP / ABM B2B World Conf,  Sept 2008
“Cashing in on Your Media Brand” – ABM Top Mgmt Meeting, Oct 2007
“Getting into Events – Build or Buy?” – ABM Exec Conf, May 2007
“Bringing Brands to Life” – ABM Executive Conference, May 2006

“Decoding the Launch Process” – VNU Expo Exec Meeting, Feb 2004
“Integrating Business Magazines and Tradeshows” – M2 Exec Conf, Mar 2001

Failla is a member of American Business Media, the Society of Independent Show Organizers, the International Association of Exhibitions & Events, the Professional Convention Managers Association, the Healthcare Exhibitors Association and ASAE & The Center


1 Response to “About”

  1. 1 virtualevents365 February 3, 2010 at 4:47 pm

    Hello John, after reading your bio, it’s not hard to see that you are a veteran of the virtual events space. I wanted to talk you and see if we could get listed on your blog roll (needless to say we would have you on our blog roll as well). VirtualEvents365 is a leading provider of Virtual Events solutions. We have a prolific client base. Our website is: http://www.virtualevents365.com and blog is http://virtualevents365.wordpress.com/.

    Please let me know if there is a specific email address where I can reach you going fwd.


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