It was just a matter of time before a virtual environment solution provider marketed an explicit use case of their platform tied to H1N1 preparedness.
Metaverse Journal recently interviewed Forterra Systems’ VP Marketing Chris Badger discussing their “RemoteOperations” marketing program http://tiny.cc/YqqFs
Forterra’s positioning of their platform as a business continuity tool makes sense and I suspect other platforms will follow. InXpo’s “Virtual Office” application is another that has the opportunity for positioning as a business continuity platform yet they have chosed not to do so up to this point http://tiny.cc/eBjNY
I’m on the fence regarding the question of whether the explicit positioning of virtual environments as a solution for disaster preparedness and business continuity advance or hurt solution providers?
What do you think?
First thing this morning we heard about the Government’s warning that 50% of the population may contract H1N1 Flu this flu season. Some of their recommendations are that schools should utilize web based learning platforms to reach students who are out with the flu. Can similar recommendations for the meetings industry be far behind?
The Chicago Tribune reports that advanced Videoconferencing systems (Telepresence) are having a material impact on the business travel market as companies like AMD, HP, Cisco and Nokia are using these systems to replace meetings and routine travel.
The WSJ reports that companies such as IBM and Northrop Grumman are utilizing 3d Virtual Environments as rich training and simulation platforms.
Three separate sources regarding three different stories that converge to illuminate one reality. The economy is driving massive adoption of virtual event platforms along the entire spectrum of alternative virtual event options.
Whether traditional travel for meetings and training will return when the market rebounds remains to be seen. One thing for sure is that the meetings and events market is undergoing unprecedented change. Those event organizers that embrace the potential of these new platforms to complement the physical event experience will surely prevail over those that wait for the return of the good ole days.